Creating videos with branded content is necessary for any business marketing strategy, either business-to-business or business-to-consumer sales. It offers massive potential for creative marketing campaigns that can remarkably affect brand recognition.
Companies are increasingly using branded video content to market their products and establish connections with their audiences, thanks to the prevalence of social media and the ever-increasing desire for exciting content.
However, this blog post will give a comprehensive overview starting from the definition of branded content video production, the examples, and its importance. Whether you’re a business owner or a marketing professional, this post will provide valuable insights into using branded content video production to boost your brand’s visibility and engage with your target audience.
Definition of Branded Content video production
Branded content video production involves creating videos showcasing a company’s brand, values, and offerings while entertaining and informing the viewer. A company or agency typically makes these videos with the aim of marketing.
The goal of branded content video production is to create engaging, entertaining, and informative videos that showcase a brand’s unique attributes and help to build brand awareness. These videos can take many forms, from product demos to customer testimonials and educational videos.
One of the critical features of branded content video production is that the videos are not overtly promotional. Instead, they aim to create an emotional connection between the brand and the viewer, often by telling a story or addressing a common problem or concern that the viewer may have.
Another essential aspect of branded content video production is that the videos should perfectly fit any chosen platform. For example, a video created for Instagram may need to be shorter and more visually appealing than one designed for YouTube.
Top Examples of Branded Content Video Production
The most effective forms of branded video content are those that are story-driven and put the viewer’s interest and the story ahead of the promotion of the brand. Most importantly, the content is original, compelling, and engaging.
So, how do you tell the difference between authentic branded material and fluff? These are seven successful examples of brand videos. Learn what sets them apart by looking at them closely.
“The Scarecrow” by Chipotle
This animated short film tells the story of a scarecrow who works in a dystopian fast-food factory. It was created to promote Chipotle’s commitment to using sustainable and locally sourced ingredients. The video went viral and has been viewed over 21 million times on YouTube.
“The Beauty Inside” by Intel and Toshiba
This interactive film tells the story of a man who wakes up in a different body daily. It was created to promote the Intel-powered Toshiba Ultrabook. The campaign won many awards, including a Daytime Emmy for Outstanding New Approach to a Daytime Program or Series.
“Like a Girl” by Always
This video challenges the stereotype that doing something “like a girl” is terrible. It was created to promote Always’s feminine hygiene products and has been viewed over 67 million times on YouTube. In addition, the campaign won many awards, including a Cannes Lions Grand Prix.
“Dumb Ways to Die” by Metro Trains Melbourne
This animated video was created to promote railway safety in Melbourne, Australia. It features a catchy song and cute characters dying in ridiculous ways. The video went viral and has been viewed over 200 million times on YouTube.
“The Man, Your Man, Could Smell Like” by Old Spice
This video features former NFL player Isaiah Mustafa in humorous ads promoting Old Spice body wash. The campaign was a huge success and helped to rebrand Old Spice as a hip and modern brand.
“Share a Coke” by Coca-Cola
In this video advertisement, people find bottles of Coca-Cola with their names on them. It was designed to encourage people to drink Coke with their loved ones and good friends. Coca-Cola saw a 2% rise in sales as a direct result of the campaign, which was a tremendous success.
“Unsung Hero” by Thai Life Insurance
This video tells the story of a man who performs acts of kindness for others without expecting anything in return. It was created to promote Thai Life Insurance’s message of “doing good without expecting anything in return.” The video has been viewed over 45 million times on YouTube.
Importance of branded content video production in marketing
Branded content video production has become an increasingly important tool in marketing for several reasons:
- Builds brand awareness and recognition
Branded content videos allow companies to showcase their products or services in a visually engaging and memorable way. By creating high-quality, entertaining videos that tell a story, brands can make an emotional connection with their audience, which can help to build brand awareness and recognition over time.
- Increases engagement
Branded content videos are more likely to be shared and engaged with on social media than traditional advertising. By creating informative, entertaining, or emotionally resonant videos, brands can attract a wider audience and encourage viewers to share the video with their followers, thus increasing their reach and engagement.
- Boosts credibility and trust
Branded content videos that focus on providing value and addressing common customer concerns can build trust and credibility with the audience. In addition, by providing helpful information or solutions to common problems, brands can position themselves as experts in their field and build a loyal following over time.
- Drives conversions and sales
Branded content videos can be an effective way to drive conversions and sales by showcasing the benefits and features of a product or service. By creating videos showing how the product or service solves a particular problem or fulfills a need, brands can encourage viewers to take action and purchase.
- Provides a competitive edge
Branded content videos can help companies differentiate themselves from competitors and stand out in a crowded market. By creating unique, high-quality videos that showcase their brand’s personality and values, companies can make a strong brand identity and connect with their audience on a deeper level.
Companies can build brand awareness, increase engagement and trust, drive conversions and sales, and gain a competitive edge by creating compelling, engaging videos that resonate with their audience.
Also Read: Best Things To Understand On Product Animation Video
Bottom Line
Many different types of branded video content aim to get buyers interested in your product or business. However, using quality videos in marketing effectively raises product recognition, so you must consider this approach.
Take advantage of the opportunity to have your work appraised alongside the best in your field,
Do you wish to consult with video marketing professionals? Then, get in touch with us right away!
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