With the high views of Videos nowadays, most small and big companies now use them for branding and promotion. As a result, whiteboard animations are currently the most widely used format and are in high demand.
Therefore, a short whiteboard animation video is one of the best marketing strategies to market your good or service to a large audience.
But why do you need one?
A whiteboard animation is necessary for a business for various reasons, including product demonstrations, brand marketing, and more.
Fun and educational videos are viral and will make your brand loud and clear to your target audience. So naturally, therefore, your companies need narrative ideas in video content to engage audiences in this cutthroat environment.
This is how we come in.
Elior can assist you in developing a compelling story for your brand using whiteboard animation video, which does not cost a fortune.
To get started, you need to know a few things before you start. So, let’s talk about what you should and shouldn’t do with whiteboard animation and how it can help your product.
What is Whiteboard Animation?
This a common form of video content that uses hand-drawn sketches to tell a story or explain an idea. Whiteboard animation can also be used to demonstrate how something works.
This particular animation style has recently seen an enormous rise in popularity. It is a communication method that is entertaining and exciting for the audience you are trying to reach.
In addition, you need to include videos in your business plan because they are attractive, especially for presenting complex information or data without boring the audience with PowerPoint presentations.
Furthermore, Videos made with whiteboard animation can speak to a wide range of companies without including any filler joint of other video styles.
Whiteboard animation must-dos
Be simple.
Simplifying challenging ideas is the primary focus of whiteboard animation. Focus on the most essential elements of the topic, and provide your audience with simple information.
Whiteboard animations are most potent when zeroing in on a single central thought or message. Therefore, maintain a straightforward approach that is always easy to comprehend to ensure your message is received correctly.
Use a clear and concise script.
When creating a whiteboard animation, one of the most important aspects to consider is the script that will be used. It directs the whole process, from the visuals to the narration, so it is essential. In addition, the audience may only understand the message you’re trying to convey if the script you’ve written is crystal clear and brief.
It is essential to use a clear and concise script if you want your whiteboard animation to be a success. The following are some considerations to keep in mind:
- First, pay attention to just one message.
- Use a conversational tone.
- Whiteboard animations are typically short, so ensure your script is concise and gets to the point—whiteboard animations. For example, a hand should ideally be between two and three minutes long; this is a good rule of thumb.
- Make use of a storyboard.
Use eye-catching graphics and color.
The hand-drawn illustrations make whiteboard animation entertaining and exciting to watch. Check that the visuals you’re using are interesting and pertinent to the message you’re trying to convey.
Different societies foster each color with a distinct personality and interpretation of what it symbolizes. Consider the people viewing your website and what each color represents—utilizing only the primary colors and avoiding mixing an excessive number of similar shades. You can add variety to your video in a way that is still true to whiteboard animation’s clean lines and uncomplicated nature.
Use a professional voice-over.
Using a qualified voice-over when making a whiteboard animation can significantly increase the impact of your message. Your story’s voice-over narrator leads the audience through the visuals and gives context to the presented information.
A professional voice-over has many advantages, including the audio’s clarity and quality. In addition, a professional voice actor can help convey emotion and give your message more personality with a clear and well-produced voice-over.
Furthermore, top-notch voice-over may improve your content and help your audience remember your message by making it more exciting and memorable.
Spending money on a top-notch recording is crucial if you want your whiteboard animation to have a professional voice-over. This may entail using a voice-over service that gives you access to various talented voice actors or hiring an experienced narrator with experience narrating whiteboard animations.
The Whiteboard Animation No-No’s
Use only a few colors.
Adding colors to your whiteboard animation can make it look better, but too many colors can be distracting and make it hard to follow.
Whiteboard Animations have always been made to look like black drawings on a whiteboard, making them so unique. You can use colors, but you should be careful and use them in small amounts.
Avoid using complex animations.
Stick to Whiteboard animations that are straightforward to understand. However, use a reasonable number of complex animations, as this can cause your audience to become confused.
Don’t accelerate the pace.
Take your time, and allow your listeners to process the information. When the pace is rushed, it can be difficult for the audience to keep up with the presented content.
Make sure to pay attention to the quality.
A whiteboard animation of low quality can be detrimental to your brand’s reputation. Investing in high-quality illustrations, energy, and a voice-over will guarantee that your whiteboard animation will have a professional appearance and sound.
Also Read: Best Things To Understand On Product Animation Video
Wrapping Up
Whiteboard animation is an excellent way for your audience to understand complicated ideas. To ensure your whiteboard animations work, keep it simple, use compelling images, and spend money on a good voice-over. By following these do’s and don’ts, you can make a persuasive whiteboard animation to keep your audience interested and teach them something. You can also use different videos, like 2D animations, Explainer videos, etc. No matter what the video is, keep the quality from going down. And if you want to make the best videos for your business, brand, or company, you can book a call or visit https://elioragency.com/video-animation/
