A social media marketing campaign is vital to any content marketing approach today. Social media management is a big part of businesses now because it helps them connect, talk to, and reach more clients than ever before. 

But it can take much work to keep track of customer interactions, manage multiple platforms, and make exciting content. 

Fortunately, there’s a game-changing solution: social media management tools; businesses can now improve their exposure by making content with the help of social media management tools. These social media management tools can help you get more work done in less time and ensure your message gets to the right people at the right time.

But how do you know which social media management tools are best? Don’t worry; we’ve compiled a list of the best social media management tools to help you plan content and automate posting for your business.

16 best social media management tools for businesses

Here are 10 of the best social media management tools for businesses, along with their price, unique value propositions, and key features:

Hootsuite

Hootsuite is a widely recognized social media management tool known for its versatility and comprehensive features. Moreover, businesses can efficiently schedule and publish content across platforms by managing multiple social media accounts from a single dashboard. Hootsuite’s powerful analytics and monitoring capabilities enable businesses to track engagement, measure campaign success, and make data-driven decisions. Its seamless integration with various apps further amplifies its value, making it a go-to choice for businesses of all sizes.

Unique Value: Robust social media management with extensive integrations Key Features: Multiple account management, content scheduling, monitoring, analytics, team collaboration, and app integrations.

Price: Paid plans start at $99 monthly, with a 30-day free trial.

Buffer

Buffer has gained popularity for its simplicity and user-friendly interface, making it a top choice for businesses seeking an intuitive social media management solution. With Buffer, businesses can schedule posts, analyze performance, and monitor social media interactions effortlessly. Its collaboration features allow teams to work seamlessly, while RSS feed integration enables businesses to curate and share relevant content. 

The availability of browser extensions further enhances Buffer’s convenience, making it a favorite among marketers and entrepreneurs.

Unique Value: Intuitive and user-friendly interface Key Features: Content scheduling, post analytics, social media monitoring, team collaboration, RSS feed integration, and browser extensions.

Price: Paid plans start at $6 per month per channel with a 14-day free trial.

Sprout Social

Sprout Social stands out with its advanced analytics and comprehensive reporting capabilities, empowering businesses to gain in-depth insights into their social media performance. The platform offers robust scheduling and publishing features, ensuring content reaches the right audience optimally. With social media listening tools, businesses can monitor conversations and engage with their audience effectively. The social CRM functionality further strengthens customer relationships, making Sprout Social a valuable asset for businesses aiming for growth and success.

Unique Value: Advanced analytics and comprehensive reporting. Key Features: Scheduling and publishing, social media listening, engagement tools, analytics and reporting, social CRM, and team collaboration.

Price: a 30-day trial with paid plans starts at $89 per user per month 

Later

Later caters specifically to businesses looking to enhance their presence on Instagram and leverage visual content effectively. With Later, users can plan and schedule Instagram posts in advance, ensuring a consistent and engaging feed. 

Its content calendar and media library simplifies content management, while the user-generated content management feature allows businesses to curate and showcase customer content seamlessly. Bio feature also enables businesses to drive traffic and conversions through their Instagram bio links.

Unique Value: Focus on visual content and Instagram scheduling. Key Features: Instagram scheduling, content calendar, media library, user-generated content management, analytics, linked.bio feature.

Price: Plans start at $15 monthly with a 14-day free trial.

Agorapulse

Agorapulse offers a comprehensive suite of tools, combining publishing, engagement, listening, and analytics functionalities into one platform. Agorapulse is an all-in-one social media management solution with a user-friendly interface and exceptional customer support. Businesses can schedule and publish content seamlessly, engage with their audience through the social inbox, and monitor competitor activities. The platform’s detailed analytics provide valuable insights to optimize social media strategies and enhances productivity.

Unique Value: All-in-one social media management with excellent customer support. Key Features: Publishing and scheduling, social inbox for engagement, social listening, competitor analysis, team collaboration, and detailed analytics.

Price: Free. Paid plans start at $99 per month.

MeetEdgar

MeetEdgar offers a unique approach to social media management by automating content recycling. This feature allows businesses to reshare evergreen content, continuously ensuring maximum visibility and engagement. MeetEdgar’s intuitive scheduling system categorizes content for efficient distribution across platforms. With comprehensive analytics, businesses can track performance and make data-backed decisions. MeetEdgar is an invaluable tool for optimizing content strategies and maximizing the reach of valuable resources.

Unique Value: Automate content recycling and resharing. Key Features: Evergreen content management, content scheduling, social media analytics, category-based scheduling.

Price: a 7-day free trial with Plans starting at $29.99 per month with a 

SocialPilot Rating

SocialPilot provides businesses with a cost-effective solution for managing their social media presence. With its intuitive interface, businesses can schedule and publish content effortlessly across multiple platforms. SocialPilot’s analytics feature provides insights into content performance and audience engagement.

The platform also offers team collaboration capabilities, enabling businesses to streamline their social media workflow. SocialPilot’s affordability and diverse feature set make it a popular business choice.

Unique Value: Cost-effective social media management Key Features: Content scheduling, social media analytics, team collaboration, client management, and social media monitoring.

Price: Plans start at $30 monthly with a 14-day free trial.

CoSchedule Rating

CoSchedule goes beyond social media management by integrating content marketing into its platform. Businesses can plan, schedule, and promote content across multiple channels, ensuring a cohesive marketing strategy. 

The marketing calendar provides a comprehensive overview of all campaigns and initiatives, enabling efficient planning and execution. CoSchedule’s analytics capabilities allow businesses to measure the impact of their social media efforts and optimize their strategies accordingly.

Unique Value: Content scheduling and promotion, marketing calendar, team collaboration, social media analytics, and campaign management.

Price: Paid plans start at $39 per user per month (14-day free trial)

Sprinklr 

Sprinklr is an enterprise-level social media management tool for businesses with complex social media needs. It offers robust features, including content publishing, social media listening, and customer engagement tools. Sprinklr’s advanced analytics and reporting provide comprehensive insights into campaign performance and audience behavior.

The platform’s campaign management functionality enables businesses to coordinate and execute large-scale social media initiatives. Sprinklr is the go-to choice for large businesses aiming to maximize their social media impact.

Unique Value: Enterprise-level social media management solution. Key Features: Content publishing, social media listening, customer engagement, analytics and reporting, campaign management, and team collaboration.

Price: There’s no pricing page, but you can request a demo on their website.

Sendible

Sendible offers a comprehensive suite of social media management tools, including content scheduling, analytics, and client management. Its team collaboration features facilitate seamless workflow and enhance productivity. Sendible’s social listening capabilities enable businesses to monitor brand mentions and engage with their audience effectively. Additionally, Sendible provides white-label options, making it a preferred choice for agencies and freelancers looking to offer social media management services.

Unique Value: Comprehensive social media management with white-label options Key Features: Content scheduling, analytics, client management, team collaboration, and social listening.

Price: a 14-day free trial with paid plan starting at $29 per month.

Summing up…

Social media management is necessary for any business looking to thrive and succeed in today’s digital landscape. The ten social media management tools discussed in this guide offer various features and unique value propositions to adopt. Thank you for reading through!