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Best Keyword Research Tools and Software for SEO

If you talk to any SEO expert, they will tell you that trying to do keyword research without the help of a specialized keyword research tool can be hard and not very productive. With the right tools, it’s possible to make a full list of keywords along with how many times each keyword is searched for each month.

Since keyword research is a key part of any good SEO plan, it is important to have the right tools. Whether you are new to SEO or want to try new tools, this list is for you.

This piece will look at 10 of the best SEO pros using tools for keyword study. By the end of our research, you’ll be able to figure out which device fits your needs the best.

10 Best Keyword Research Tools and Software for SEOKeyword Research Tools and Software for SEO

SEMrush

SEMrush is a comprehensive SEO application with an effective tool for finding keywords. This full-featured SEO tool may help you boost your website’s search engine rankings and general internet exposure. It can perform keyword research, competitive analysis, site auditing, backlink analysis, and rank tracking.

SEMrush also offers helpful data on rivals’ strategies, enabling you to make data-driven decisions to strengthen your SEO efforts.

It also provides capabilities for managing social media accounts, advertising data, and content marketing, making it a versatile platform for those who work in digital marketing.

Google Keyword Planner

A free tool for keyword research that will assist you in locating keywords in your area is the Google Keyword Planner. It offers helpful details like how often a term is searched for and the level of competition.

Google offers the excellent SEO tool Google Keyword Planner. Its main purpose is to help you find relevant keywords for your website or content by researching and analyzing them. Key features include information about the number of searches, how much competition there is, and keyword ideas. It’s a must-have for planning SEO strategies, optimizing content, and focusing Google Ads ads on keywords. The tool is easy to use and has historical data, so SEO professionals and marketers who want to improve their online exposure and keyword targeting always use it. 

Ubersuggest

Ubersuggest is another straightforward tool for finding keywords that is great for newbies. It gives keyword ideas, search volume data, and keyword difficulty scores, making it easy to find the best terms to target. It has various tools for keyword research, site audits, backlink analysis, and researching your competitors.

Ubersuggest gives you keyword ideas, search volume data, and keyword difficulty scores to help you focus on the right keywords. It also gives you ideas for content and keeps track of how your website ranks over time. Even though it may not be as powerful as some paid tools, Ubersuggest is a good choice for small to medium-sized businesses and people who want to improve their SEO without spending much money.

Ahrefs

A more sophisticated SEO tool is Ahrefs, which many experts use. It costs money, but it lets you do keyword studies in depth. It not only helps you find keywords, but it also tells you how your rivals are using those keywords. It is great for many kinds of SEO searches, such as keyword study, backlink analysis, site auditing, and analyzing competitors, which helps you find opportunities and weaknesses.

Ahrefs helps with targeted keyword research by giving you exact data on the number of searches and the difficulty of each keyword. It includes a tool called “Site Audit” that assists you in identifying and correcting technical SEO issues. Despite being a premium product with a higher price tag, Ahrefs is the best alternative for professionals and enterprises looking to boost visibility.

Moz Keyword Explorer

Moz Keyword Explorer is a tool that gives keyword ideas, search volume data, and a study of your competition. It’s good for teens who want more people to read their blogs and adults who run e-commerce sites or online businesses. It tells you important things about term difficulty, search volume, and click-through rates to help you decide which keywords to target.

Moz’s tool also lets you do SERP analysis, enabling you to see how specific keywords appear in search results and find possible ranking possibilities. It’s especially useful for competitive analysis because it lets you look at your rivals’ keyword strategies and backlink profiles.

Google Search Console

Google Search Console is a crucial SEO tool that enables you to keep track of and control how well your website performs in Google’s search results. It explains how Googlebot browses and indexes your website, which search queries cause your website to appear in search results, and whether any technical problems can reduce your website’s visibility. Search Console lets you send in sitemaps, fix crawl problems, and check how well certain pages are doing. It’s a great tool for administrators and SEO experts who want to make their site more visible on Google.

SECockpit

SECockpit is a powerful SEO tool known for how well it can study and analyze keywords. It helps find profitable terms by giving information about the number of searches, the competition, and how hard the keywords are. The tool is excellent for locating long-tail keywords and can assist you in improving your SEO approach by studying your competition. It is simple for users of all skill levels, and you can track how keyword rankings change over time. SECockpit is an excellent tool for keyword-driven SEO work and competitor analysis. 

KeywordTool.io

KeywordTool.io is a well-known SEO tool that helps people find keywords. It gives a lot of term ideas by pulling information from Google, YouTube, Bing, Amazon, and other search engines. Users can find a wide variety of long-tail keywords and keywords that are related to them. It lets them find content opportunities and target specific audiences.

The tool shows search volume data, keyword competition measures, and historical trends, which help you choose keywords smartly. KeywordTool.io is a good choice for SEO workers, content creators, and marketers who want to optimize their online content for search engines and other platforms because it is easy to use and works well.

AnswerThePublic

AnswerThePublic is a unique SEO tool that helps you develop content ideas and determine users’ wants. It visually maps questions and words related to a certain keyword. It also enables you to find the information people are looking for online. AnswerThePublic lets you create content that meets users’ needs by providing information about what they seek. This tool is especially helpful for content marketers and SEO experts who want to improve their content strategy and boost the exposure of their websites in search results.

Serpstat

Serpstat is a thorough SEO platform with various tools to help you with your SEO work. It is great for researching keywords because it provides useful information about search volume, competition, and similar keywords. Serpstat also lets you audit your site to find and fix technical SEO problems.

It has backlink analysis, which helps you evaluate your site’s link profile and find new opportunities. Also, Serpstat has tools for analyzing your competitors so that you can compare your site to others in your business.

Finally…

After trying all the well-known keyword research tools, Semrush is the best keyword research tool and the best SEO toolkit on the market. If you are looking for a free keyword tool, you can try AnswerThePublic.

Whether you run a blog or an online store, you must set up Google Analytics and connect it to your site for your keyword research plan to work.

We hope that this article has assisted you in locating the top SEO keyword research tools. You might also want to look at Simple and Free SEO Tools for guidance on studying and using what you see.

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