Do you want to go to the next level with your social media? It’s time to level up and make a big difference! Someone may already take care of your social media, but the results are different from what you want. That’s where getting a social media manager comes in, and it’s cheaper than you might think.

You might ask, “What makes a social media manager different from a social media strategist, and how much does their services cost?” Don’t worry; I’ll help you figure it out.

First, a Social Media Manager and a Social Media Strategist have different roles and responsibilities. One is equal. It would help if you had both of their skills to do well on social media.

At Elior, we’ve covered you on both sides to help you develop plans and give you full-service management. When you schedule a call with us, we give you a free consultation to determine the best way to meet your goals.

A social media manager could develop a successful strategy while your team implements it. As a “one-stop shop,” you can select a professional handling planning and management.

Whatever you do, the most important thing is getting great social media results. In this article, we’ll go over the definitions, differences, and how to figure out which path is best for you and give you an idea of how much each one usually costs. 

Let’s figure out how to make your social media work for you.

Who is a Social media Manager?

The person in charge of maintaining and supervising a company’s or an individual’s presence on social media platforms is a social media manager. Their primary responsibility is creating and implementing social media strategies to raise brand awareness, interact with the target market, and generate leads for the business’s website or other online platforms.

A social media manager’s primary duties often consist of the following:

Strategy development

Creating a comprehensive social media strategy aligned with the organization’s marketing and business goals.

Content creation and curation: Generating high-quality and relevant content for social media platforms, including text posts, images, videos, and other multimedia formats.

Community management:

• Interacting with the audience
• Responding to comments and messages
• Building a positive and engaged online community

Social media advertising

Running paid advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to reach a wider audience and achieve specific objectives like lead generation or brand awareness.

Reporting and analytics

Analytical tools are used to track social media metrics and evaluate the success of social media campaigns. To maximize future tactics and make data-driven judgments, they study data.

Social media listening

Keeping an eye on brand mentions, conversations, and trends across social media to identify potential opportunities or respond to any issues promptly.

Collaboration with other departments

Working closely with marketing, sales, customer service, and other teams to align social media efforts with overall business objectives and maintain a consistent brand voice.

A competent Social Media Manager should be well-versed in numerous social media platforms, target audiences, and digital marketing trends. They should also have strong communication skills, be creative, and be able to quickly adapt to social media changes.

Who is a Social media Strategist?

A Social Media Strategist is a skilled professional specializing in developing and implementing effective strategies to achieve specific goals and objectives for a brand or organization across various social media platforms. Their primary focus is on harnessing the power of social media to enhance brand visibility, engage with the target audience, and drive business growth.

The role of a Social Media Strategist goes beyond just posting content on social media channels. They conduct in-depth market research to understand the target audience, competitors, and industry trends. Based on this research, they create tailored plans to reach the right audience with the right message at the right time.

Social media strategists are responsible for creating the brand’s voice and tone, picking the most effective platforms and developing the content plan. They also establish precise metrics and key performance indicators (KPIs) to assess the effectiveness of social media initiatives.

In addition to their creative flair, Social Media Strategists are analytical, constantly monitoring the performance of campaigns and adjusting their strategies accordingly. 

They stay up-to-date with the latest social media trends and algorithms to ensure their tactics remain effective in a dynamic digital landscape.

Which one do I need?

Whether you need a Social Media Manager or a Social Media Strategist depends on your specific goals, resources, and the current state of your social media presence. 

If you know how you want your social media to look and feel but don’t want to do it, then you need a Social Media Manager. They will take your vision and branding amendment for you. They will keep things running smoothly daily, so you don’t have to focus on that.

If you have been working with a Social Media Manager for a while, but aren’t seeing any growth or ROI on your pages, then it may be time to look into a Strategist. A Social Media Stt will help define your goals, and then you can go back to your Manager to implement. 

And sometimes, you have a hardworking social media manager that works well with you and your team, then hire a Social media Strategist to figure out a way to make your social media profitable and let your social media manager implement it. 

What if you are lost and need to figure out what you are doing or what you want to do, and no one is helping you? Then look for a social media Strategist to help answer some of those questions and build your next steps. 

How much do they cost?

You are paying a recurring fee to a Social Media Manager. They are doing the management of your social media every single day, so they charge a monthly or project-based rate.

Additionally, the price is going to depend on what your needs are and what their expertise is. You can find the one that fits your budget, but make sure they keep up with trends, create graphics that match your branding, and keep up with engagement.  

One last thing…

Who you hire to manage your social media presence matters; I highly recommend working with Elior. We charge on a project-based.

Did you learn anything about a Social Media Strategist or a Social Media Manager? If Yes, Pick a Social media manager plan that fits you here.