Every one of us has a brand that we look up to, we refer to these brands as inspiring brands because they move us with their histories, the things they create, and the principles by which they operate. These brands have succeeded in developing a logo, tone of voice, colors, brand name, etc., which can be found on their most recent post or the product you most recently purchased. Inspiring brands understand how to effectively convey the right message to their target audience. How are they able to achieve this? Enter the concept of brand identity, which refers to how a brand presents itself to the outside world.
We have compiled a list of the most inspiring brands that have successfully retained their customers’ loyalty due to the connection their customers have with the brand’s missions and visions. In this article, we will discuss what defines an inspirational brand and then look at 12 of the most inspiring brands that have successfully gained our attention and admiration.
What are Inspiring Brands?
Inspiring brands provide a product or service to inspire and motivate people to take action, whether to purchase, follow, or support a particular cause. Additionally, inspiring brands have a compelling story for their target audience, a clear mission statement, and a business strategy based on the company’s core values. Finally, they are brands that have successfully established a profoundly emotional connection with their clientele and have amassed a devoted following through their trustworthiness, authenticity, and transparency.
12 examples of the most Inspiring brands
Suppose you look closely at the illustrative brand examples presented below. In that case, you will notice that the significant aspects discussed have a place in the strategies that make the brands in question so successful.
Patagonia
Yvon Chouinard was the person who founded Patagonia in 1973. The company is headquartered in Ventura, California, and specializes in outdoor clothing. Patagonia has become one of the most inspiring brands due to its commitment to environmental sustainability and its focus on responsible business practices. The company has significantly reduced its environmental impact by using recycled and sustainable materials in its products, minimizing waste, and donating 1% of its sales to environmental causes. Patagonia has established a new ethical and environmentally responsible fashion standard by using recycled materials and donating 1% of its sales to environmental causes.
Tesla
Ian Wright, Martin Eberhard, Marc Tarpenning, JB Straubel, and Elon Musk founded Tesla in 2003. The company is headquartered in Palo Alto, California, and specializes in electric cars, energy storage systems, and solar products.
Tesla has become one of the most inspiring brands due to its focus on sustainability and its mission to accelerate the world’s transition to sustainable energy. Electric cars are designed to reduce greenhouse gas emissions and promote a cleaner, more sustainable future. Tesla has also developed innovative technologies, such as its energy storage systems and solar products, that enable individuals and businesses to generate and store energy.
Airbnb
Joe Gebbia, Brian Chesky, and Nathan Blecharczyk founded Airbnb in 2008. The company is headquartered in San Francisco, California, and operates an online marketplace for lodging, primarily focused on short-term rentals and experiences.
Airbnb has become an inspiring brand due to its community-driven approach and mission to create unique and authentic travel experiences. By connecting travelers with local hosts, Airbnb has enabled people to experience different cultures and communities more meaningfully. In addition, Airbnb’s platform allows hosts to share their homes, passions, and knowledge with travelers, creating a more personal and immersive travel experience.
Airbnb’s community-driven approach and focus on creating meaningful connections between hosts and guests have made it one of the most inspiring brands that are changing how we travel.
Warby Parker
Warby Parker is an eyewear company founded in 2010 by four friends: Neil Blumenthal, Andrew Hunt, Jeffrey Raider, and David Gilboa. The company is headquartered in New York City and has retail stores across the United States and Canada.
This eyewear company has disrupted the industry by offering stylish and affordable glasses made from sustainable materials. In addition, Warby Parker’s commitment to social responsibility and its mission to provide access to vision care to those in need has made it an inspiring brand making a difference in the world.
Lush
Mark Constantine and Liz Weir established Lush, a cosmetics company, in the United Kingdom in 1995. The company is known for its handmade, natural, and ethically sourced products and stance against animal testing.
This cosmetics company has built a loyal following based on its commitment to ethical and sustainable practices. Lush uses fresh, organic, and ethically sourced ingredients in its products and has a strong stance against animal testing. Lush’s focus on transparency and authenticity has made it an inspiring brand changing the beauty industry.
Ben & Jerry’s
Ben Cohen and Jerry Greenfield, The company is known for their creative and unusual flavors and commitment to social justice and environmental causes.
This ice cream company has always championed social justice and environmental causes. Ben & Jerry’s is committed to using non-GMO ingredients, fair trade practices, and supporting local communities. Its focus on activism and progressive values have made it an inspiring brand that makes a difference in the world.
Nike
Bill Bowerman and Phil Knight founded the global sportswear and athletic footwear company Nike in 1964. The company has become one of the most recognizable and inspiring brands globally, known for its innovative products, iconic logo, and inspiring marketing campaigns.
This sportswear company has a long history of innovation and social responsibility. Nike’s commitment to sustainability, diversity, and inclusion has made it an inspiration to many. Its “Just Do It” slogan has become synonymous with pushing the boundaries and achieving greatness.
TOMS
This footwear company has a unique business model that has inspired many and is one of the most inspiring brands. For every pair of shoes sold, TOMS donates a pair of shoes to a child in need. In addition, TOMS has expanded its mission to provide access to clean water, education, and safe birth services. Its commitment to social responsibility has made it one of the most inspiring brands making a difference in the world.
Apple
Apple was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. This technology company has always been at the forefront of innovation and has created a loyal following of customers who identify with its sleek design and user-friendly products. In addition, apple’s commitment to sustainability and social responsibility has made it an inspiration to many.
The Body Shop
Anita Roddick founded The Body Shop, a cosmetics company, in 1976. This cosmetics company has been a champion of cruelty-free and ethically sourced products since its inception. The Body Shop’s focus on sustainability and social responsibility has made it an inspiring brand changing the beauty world.
Starbucks
Jerry Baldwin, Zev Siegl, and Gordon Bowker founded Starbucks as a coffee company in 1971. This coffee company has a solid commitment to sustainability and social responsibility. Starbucks has ambitious goals to reduce its environmental footprint and support local communities. Its focus on creating a positive social impact has made it an inspiring brand that makes a difference in the world.
In 1998, Larry Page and Sergey Brin founded Google, a technology company. This technology company has revolutionized how we access information and connect with the world. Google’s commitment to innovation and social responsibility has made it an inspiration to many. In addition, its focus on sustainability, diversity, and inclusion has made it an inspiring brand changing the world.
Also Read: Best Things To Understand On Product Animation Video
Conclusion
These are a few inspiring brands that are changing the world. These brands’ stories and values have changed the world through sustainability, purpose, vision, and values. Personal preferences, industry leaders, and unexpected sources can inspire brand design. You can build a powerful, inspiring brand that stands out in a crowded market by constantly seeking new inspiration and applying it in a way that’s unique to your brand.
